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Keeping in mind the particular needs of architects, companies could stand to gain from rethinking their investments in traditional marketing actions, such as printing materials or having a presence in trade shows and considering more inexpensive and practical strategies related to content generation.
© naturallywood.com | Brock Commons
"We were really excited about our latest article, the writing was excellent. Another Hit by AD’s Editorial Team."
© 3D Rendering Software - Latest Version | Lumion Latest Version
"I interview a lot of architects and we always ask them: "what are you reading?" I mean, we see the magazines here, "do you actually read them? The print magazines?" But they say no, no we don't really read that much anymore, we do read ArchDaily"
© Tomaz Gregoric | Basket Apartments in Paris / OFIS Architects
"Digital media and outlets are becoming more and more important. We do trade shows, but digital media is - I think - the way of communication of the future, especially in our industry with architects"