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How to Connect your Brand with Architects through Content Marketing post image
September 19, 2021

How to Connect your Brand with Architects through Content Marketing

Keeping in mind the particular needs of architects, companies could stand to gain from rethinking their investments in traditional marketing actions, such as printing materials or having a presence in trade shows and considering more inexpensive and practical strategies related to content generation.
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September 19, 2021

How to Promote your Building Material Company Through Social Media

Undoubtedly, the social distancing and self-isolation we were forced to endure during the COVID19 pandemic dramatically changed the role of social media. In order to keep connected, informed and entertained, we were drawn to social platforms in an unprecedented way. For that reason, companies also found that different social media channels are the best way to keep in touch with their customers and even build better connections with them. They were also able to understand the mood of their brand better thanks to the deeper interactions social networks can offer.
Architect's Creative Journey and the Connection with Brands post image
August 30, 2021

Architect's Creative Journey and the Connection with Brands

Although creative processes vary widely among professionals, some general aspects can be found in any design method. In general terms, we could say that the Architect's Journey through the Design Process consists of 3 stages: Inspiration, Research and Specification, and Construction. In all of them, the connection with materials and construction products is fundamental. After all, the ultimate objective of architects is to materialize their ideas and give shape to new environments that can withstand the test of time. To increase their knowledge and to make the most of their capabilities at every stage, architects search through various mediums for the best tools and references.
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May 17, 2021

How to Promote your Products and Materials through Instagram Stories

Social media usage around the world is ever-increasing, and the social distancing inflicted by the pandemic over the last year has dramatically changed its role. Currently, there are around 4.2 billion active social media users - this is more than half the world's population! For this reason, companies are putting efforts into these channels to keep in touch with their customers and even build better connections with them. 
Global Design Agenda 2021 – hosted by Architonic post image
December 16, 2020

Global Design Agenda 2021 – hosted by Architonic

New for 2021! Architonic hosts the Global Design Agenda – the architects’ programme of focus weeks for planning insights, market trends and product launches.
Report: How Do Architects and Industry Professionals Specify Materials and Products? post image
October 26, 2020

Report: How Do Architects and Industry Professionals Specify Materials and Products?

This past June we published a survey called "How do Architects and Industry Professionals Specify Materials and Products”. The objective was to better understand architects’ behaviors and needs during the specification stage of their design processes.
Interior Design Trends That Will Shape the Next Decade post image
August 12, 2020

Interior Design Trends That Will Shape the Next Decade

Interiors are taking center stage in 2020, as more people are spending more time at home. Architects and designers are increasingly aware of their responsibility in improving their clients’ well-being and even helping them in the prevention of diseases, as they search for the best solutions for their interior design projects.
Survey: How Do Architects and Industry Professionals Specify Materials and Products? post image
June 26, 2020

Survey: How Do Architects and Industry Professionals Specify Materials and Products?

The choice of materials and products made by an architect during their design and specification process is key to defining how a project will look after its completion and over time, as it ages. Choosing materials that are not appropriate could result in projects with both aesthetic and functional issues.
How to Strengthen your Online Presence and Promote your Architectural Products during Lockdown post image
May 6, 2020

How to Strengthen your Online Presence and Promote your Architectural Products during Lockdown

The COVID-19 crisis has created unforeseen circumstances for people worldwide and is having a significant impact on the global economy. Within this crisis, the architecture and building materials industry are not exceptions. The cancelation of trade fairs and architecture events, for example, are driving manufacturers and building products suppliers away from their traditional physical opportunities to meet prospective clients. Many are now being faced with the question; in this complex scenario, how can you promote your products and materials while respecting social distancing and avoiding physical contact with architects and clients?