ArchDaily Business

The ad creative should consider the following four elements:

• Logo/company name
• A value proposition
• Image or visual representation of the service, product or event
• Call-to-action (CTA)

Be simple and use minimal text - keep in mind that ArchDaily’s audience (A&D professionals) is particularly visually-driven.

To maximize user engagement, Google recommends the three C’s for creating display ads: be compelling, concise and clear.

Think carefully about your chosen CTA: Why are you promoting this product? What do you want to achieve/convey with this ad? Choose a message that encourages engagement e.g. ‘Choose your color’, ‘Sign up’, ‘Get in touch’, ‘Talk to us’, ‘Treat Yourself’, ‘See how’, ‘Get your custom order’.

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Visuals

• Use images as visual cues to describe your value proposition
• You may wish to consider product close-ups, which tend to work well within the architecture and design industry
• Use a clear and legible typographic hierarchy so that users can easily read and understand your message
• Different typefaces may be employed, however they should always complement each other
• Choose a simple color palette that is conducive to your branding and marketing goals

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• The redirect URL must be directly relevant to the contents of the banner creative as well as its CTA (avoid simply directing users to your homepage).

• You are welcome to provide several creatives in order to avoid saturation and maximize user engagement over the course of the campaign
• Please send your materials at least 10 days before your campaign's planned publication date (via a file-hosting service, link, email etc.)
• The non-delivery of the required materials may prevent or postpone the publication of your campaign. Should this be the case, claims for a refund or a waiver of costs cannot be made