A short vertical video (60 seconds), filmed live at your fair booth or showroom, showcasing your brand or collection and the atmosphere of the event.
overview
The final video will be published on Instagram Reels and YouTube Shorts, including voice-over and subtitles for an engaging and mobile-first experience.
Duration: 60 seconds
Format: Vertical 9:16 (1080 x 1920)
Platforms: Instagram Reels & Youtube Shorts
Language: English
Boosts: Video Views & Reach
what you should provide
Pre-recorded answers to 10 editorial questions (which we’ll provide in advance)
Images of your product(s) or booth to complement the video
Ideally recorded by a designer or brand spokesperson (video or audio)
You can also send supporting texts or background info if relevant
Please send us a destination URL
Note: If no materials are submitted in advance, we will work solely with footage filmed on site.
Link: please send us a destination URL.
Best practices for answering the editorial questions
Use simple, clear English – we’ll subtitle the final result
Keep it short and natural – aim for 1–2 sentences per answer
Focus on what makes your brand, product, or fair presence special or unique
If recording video/audio: choose a quiet, well-lit environment
No need to be perfect – we’ll edit and refine the material as needed
DELIVERY OF DATA
All materials should be submitted to your Partner Success Manager at least 2 weeks before the scheduled filming date.
COPYRIGHT
Please ensure you hold all necessary rights for submitted images, videos, and texts. We cannot publish content that infringes on third-party rights. Final production and distribution is managed by Architonic / ArchDaily / Designboom / DAAily.
