Facebook Gallery Post
A diverse photo gallery that aims to introduce, inspire, and educate our global Facebook Community about new architecture projects, urban installations, materials and finishes, and interior designs.
Boost Objective
Please select your campaign objective:
- Awareness/Reach – show the ad to as many relevant people as possible (brand visibility & recognition)
- Traffic – drive clicks to a website or landing page
- Engagement – get likes, comments, shares, saves, and video views
- Conversions/Sales – drive purchases or valuable actions on your website
- App Promotion – encourage app installs or in-app actions
Summary of data requirements
- Amount: 2 to 10 good-quality images. 5 images will be chosen from provided options and are recommended for better performance.
- Choose clear, high-quality images that show your event in the best way.
- Click Through: Destination URL to the landing page of the event, where people can see further information about it, RSVP, or buy tickets
- Account tag: Your social media profile handle
- Geo targeting: Mention the cities or countries you want to reach, so the right people see your content.uantity: 2 to 10 high-resolution images
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts.
- Feature Image: Should not include any logo or text. Exception: For event or application opening announcements, minimal on-image text is acceptable (e.g., event name, time, location). Keep it clean and well-integrated with the visual mood of both the main image and carousel.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Highlight product or design details with shallow depth of field meaning, sharp focus on key elements of the product/project with a softly blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Make sure the product is well-lit so it's easy to see clearly.
- Colors: The colors in the photo should look natural not too dull or too bright.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product.
- Focus: Avoid unnecessary objects or visible human faces that distract from the subject.
TECHNICAL REQUIREMENTS
- Aspect ratio: Square [1:1 or 1080 x 1080] or Landscape [16:9 or 1080 x 1920]. Note: All images should maintain the same proportions, either 1:1 or 16:9
- File size: Maximum 30 MB.
- File type: JPG or PNG
- Resolution: Minimum 1080 x 1080 pixels.
- File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
Text
- Language: British English.
- Length: Maximum 70 words. Mention your company name.
- Mention the name of the product/project.
- Mention all the keywords you want to highlight about your product/project.
- Hashtags: Up to 5 hashtags.
- Format: Word or RTF documents.de the caption and hashtags that you want to accompany the post. Please limit the caption to 70 words and 5 hashtags maximum.
TONE OF VOICE
- Start with a catchy headline in the very first sentence to grab attention.
- Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
- Keep the language simple and conversational so it feels natural and easy to understand.
- Avoid making the text sound too promotional, sales-focused, or pushy.
- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
BOOST geotargeting
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- You also have an option to target Worldwide audience.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.
LINKS
- Click Through: Destination URL to the landing page, where people can see further information about your project/product/company etc.
- Account tag: Your social media profile handlehrough URL(s)
Why choose this product?
- Considering that visual content is more engaging than text, this product serves as an engaging marketing strategy in one of the most established social media platforms
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
- Provide our global community with inspirational and educational content
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images and texts must be clarified. Publication should not infringe upon any third-party rights
