Facebook Video Post
An engaging video post that aims to introduce, inspire, and educate our global Facebook Community about new architecture projects, urban installations, materials and finishes, and interior designs.
SUMMARY OF DATA REQUIREMENTS
- Amount: 1 video file
- Click Through: Destination URL to the landing page, where people can see further information about project/products.
- Account tag: Your social media profile handle
- Geo targeting: Mention the cities or countries you want to reach, so the right people see your content.
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts. Avoid interview videos as our audience tends to engage only when the subject is a globally recognized architect, interviews are more effective when paired with strong visual content.
- Cover photo: Pick one sharp, attractive image as the video’s cover that clearly represents the product or project featured.
- Detailed shots: Highlight product or design details with shallow depth of field meaning, sharp focus on key elements of the product/project with a softly blurred background
- Background: The video should be without letter or pillar boxing.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product. Start the video with a captivating hook to immediately grab the viewer's attention. This could be a bold statement or a visually engaging scene.
- Focus: Avoid unnecessary objects or visible human faces that distract from the subject.
technical requirements
- Quantity: 1 video file (sent via a download link)
- Aspect ratio: Landscape [16:9 or 1920 x 1080] or Vertical [9:16 or 1080 x 1920]
Video File type: MP4 or MOV files. GIF is not supported. - Resolution: High Resolution
- Video File Size: 4 GB max.
- Video Duration: 3 seconds to 15 minutes max. We recommend placing your product within the first 5 seconds of the video.
Text
- Language: British English.
- Length: Maximum 70 words. Mention your company name. Mention the name of the product/project. Mention all the keywords you want to highlight about your product/project.
- Hashtags: Up to 5 hashtags.
- Format: Word or RTF documents.
TONE OF VOICE
- Start with a catchy headline in the very first sentence to grab attention.
- Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
- Keep the language simple and conversational so it feels natural and easy to understand.
- Avoid making the text sound too promotional, sales-focused, or pushy.
- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
BOOST
- Boost Geotargeting:
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- You also have an option to target Worldwide audience.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.
LINKS
- Click Through: Destination URL to the landing page, where people can see further information about your project/product/company etc.
- Account tag: Your social media profile handle
Why choose this product?
- Considering that visual content is more engaging than text, this product serves as an engaging marketing strategy in one of the most established social media platforms
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
- Provide our global community with inspirational and educational content
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
