Facebook Video Post
An engaging video post that aims to introduce, inspire, and educate our global Facebook Community about new architecture projects, urban installations, materials and finishes, and interior designs.
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts. Avoid interview videos as our audience only engages with faces if they are world-renowned architects - cases where interviews do well is when they are supported with a lot of visuals.
- Detailed shots: Emphasize specific elements with a blurred background.
- Background: The video should be without letter or pillar boxing.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product. Start the video with a captivating hook to immediately grab the viewer's attention. This could be a bold statement or a visually engaging scene.
- Focus: Avoid featuring unnecessary objects or faces of people.
TECHNICAL REQUIREMENTS
- Quantity: 1 video file (sent via a download link)
- Aspect ratio: Landscape [16:9 or 1920 x 1080] or Vertical [9:16 or 1080 x 1920]
- Video File type: MP4 or MOV files. GIF is not supported.
- Resolution: High Resolution
- Video File Size: 4 GB max.
- Video Duration: 3 seconds to 15 minutes max. We recommend placing your product within the first 5 seconds of the video
Text
- Provide the caption and hashtags that you want to accompany the post. Please limit the caption to 70 words and 5 hashtags maximum.
- The caption should strictly be in English
- If applicable, name of audio and artist used in post
TONE OF VOICE
- Since most of our speakers come from all over the world, use conversational and simple language to ensure that everyone understands.
- Begin your caption with a strong elevator pitch
- Avoid overly commercial, sales-oriented sentences.
- Do not include vague/abstract sentences, or too general and biased language.
- Captions should be written in third person
BOOST
- Geotargeting: You can select worldwide, specific regions or countries based on where your target audience is located.
LINKS
- Accounts that need to be tagged
- Click-through URL(s)
Why choose this product?
- Considering that visual content is more engaging than text, this product serves as an engaging marketing strategy in one of the most established social media platforms
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
- Provide our global community with inspirational and educational content
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
