Instagram Carousel Post
A diverse photo gallery that aims to introduce, inspire, and educate our global Instagram Community about new architecture projects, urban installations, materials and finishes, and interior designs.
summary of data requirements
- Amount: 4 to 8 high resolution images. 5 images will be chosen from provided options.
- Click Through: Destination URL to the landing page of the event, where people can see further information about it, RSVP, or buy tickets.
- Account tag: Your social media profile handle
- Geo targeting: Mention the cities or countries you want to reach, so the right people see your content.
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts.
- Feature Image: Should not include any logo or text. Exception: For event or application opening announcements, minimal on-image text is acceptable (e.g., event name, time, location). Keep it clean and well-integrated with the visual mood of both the main image and carousel.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Highlight product or design details with shallow depth of field meaning, sharp focus on key elements of the product/project with a softly blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Make sure the product is well-lit so it's easy to see clearly.
- Colors: The colors in the photo should look natural not too dull or too bright.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product.
- Focus: Avoid unnecessary objects or visible human faces that distract from the subject.
TECHNICAL REQUIREMENTS
- Quantity: 4–8 high-resolution images. We will select 5 images for the Instagram carousel, but we kindly request additional images (if available) to allow greater flexibility in the final selection.
- Aspect ratio: Square [1:1 or 1080 x 1080] or Vertical [4:5 or 1080 x 1350]. Note: All images should maintain the same proportions, either 1:1 or 4:5.
- File size: Maximum 30 MB.
- File type: JPG or PNG
- Resolution: Minimum 1080 x 1080 pixels.
- File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
Text
- Language: British English.
- Length: Maximum 70 words.
- Mention your company name.
- Mention the name of the product/project.
- Mention all the keywords you want to highlight about your product/project.
- Hashtags: Up to 5 hashtags.
- Format: Word or RTF documents.If applicable, name of audio and artist used in post.
TONE OF VOICE
- Start with a catchy headline in the very first sentence to grab attention.
- Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
- Keep the language simple and conversational so it feels natural and easy to understand.
- Avoid making the text sound too promotional, sales-focused, or pushy.
- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
BOOST
- Boost Geotargeting:
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- You also have an option to target Worldwide audience.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.
LINKS
- Click Through: Destination URL to the landing page, where people can see further information about your project/product/company etc.
- Account tag: Your social media profile handle
Why choose this product?
- Considering that visual content is more engaging than text, this product serves as an engaging marketing strategy in one of the most popular social media platforms in the world
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
- Provide our global community with inspirational and educational content
Formats
- This product is available in two delivery formats: Feed and Non-Feed. Each format features distinct technical specifications and placement parameters.
- Feed posts are suitable for building renovation projects, exterior product applications (e.g. solar panels, facades, rooftops), architecture competitions or university application calls
- Non-feed posts are suitable for interior design projects, furniture and lighting brands, wall and flooring materials, residential or hospitality interiors
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
