Instagram Carousel Post
A diverse photo gallery that aims to introduce, inspire, and educate our global Instagram Community about new architecture projects, urban installations, materials and finishes, and interior designs.
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts.
- Feature Image: Should not include any logo or text.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Emphasize specific elements with a blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Balance color saturation, tonality, exposure, and brightness.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product.
- Focus: Avoid featuring unnecessary objects or faces of people.
TECHNICAL REQUIREMENTS
- Quantity:4 to 8 high-resolution images.
- Feature image: the first image must be without text or logo.
- Aspect ratio: Square [1:1 or 1080 x 1080] or Vertical [4:5 or 1080 x 1350]. Note: All images should maintain the same proportions, either 1:1 or 4:5.
- File size: Maximum 30 MB.
- File type: JPG, PNG.
- Resolution: Minimum 1080 x 1080 pixels.
- File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg.
Text
- Provide the caption and hashtags that you want to accompany the carousel. Please limit the caption to 70 words and 5 hashtags maximum.
- The caption should strictly be in English
- If applicable, name of audio and artist used in post
TONE OF VOICE
- Since most of our speakers come from all over the world, use conversational and simple language to ensure that everyone understands.
- Begin your caption with a strong elevator pitch
- Avoid overly commercial, sales-like sentences.
- Do not include vague/abstract sentences, or too general and biased language.
- Captions should be written in third person
BOOST
- Geotargeting: You can select worldwide, specific regions or countries based on where your target audience is located.
LINKS
- Accounts that need to be tagged
- Click-through URL(s)
Why choose this product?
- Considering that visual content is more engaging than text, this product serves as an engaging marketing strategy in one of the most popular social media platforms in the world
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
- Provide our global community with inspirational and educational content
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
