Instagram Carousel Post
A diverse photo gallery that aims to introduce, inspire, and educate our global Instagram Community about new architecture projects, urban installations, materials and finishes, and interior designs.
Boost Objective
Please select your campaign objective:
- Awareness/Reach – show the ad to as many relevant people as possible (brand visibility & recognition)
- Traffic – drive clicks to a website or landing page
- Engagement – get likes, comments, shares, saves, and video views
- Conversions/Sales – drive purchases or valuable actions on your website
- App Promotion – encourage app installs or in-app actions
summary of data requirements
- Amount: 4 to 8 high resolution images. 5 images will be chosen from provided options.
- Click Through: Destination URL to the landing page of the event, where people can see further information about it, RSVP, or buy tickets.
- Account tag: Your social media profile handle
- Geo targeting: Mention the cities or countries you want to reach, so the right people see your content.
ESSENTIAL visual GUIDELINES
IMPORTANT: Please, be sure to check HERE our Essential Visual Guidelines for a proper implementation.
Disclaimer: To ensure the best performance and outcome for you, we reserve the right to use a Non-Feed format if image guidelines aren’t met.
TECHNICAL REQUIREMENTS
- Quantity: 4–8 high-resolution images. We will select 5 images for the Instagram carousel, but we kindly request additional images (if available) to allow greater flexibility in the final selection.
- Aspect ratio: Square [1:1 or 1080 x 1080] or Vertical [4:5 or 1080 x 1350]. Note: All images should maintain the same proportions, either 1:1 or 4:5.
- File size: Maximum 30 MB.
- File type: JPG or PNG
- Resolution: Minimum 1080 x 1080 pixels.
- File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
Text
- Language: British English.
- Length: Maximum 70 words.
- Mention your company name.
- Mention the name of the product/project.
- Mention all the keywords you want to highlight about your product/project.
- Hashtags: Up to 5 hashtags.
- Format: Word or RTF documents.If applicable, name of audio and artist used in post.
TONE OF VOICE
- Start with a catchy headline in the very first sentence to grab attention.
- Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
- Keep the language simple and conversational so it feels natural and easy to understand.
- Avoid making the text sound too promotional, sales-focused, or pushy.
- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
BOOST geotargeting
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.
- You also have an option to target Worldwide audience.
LINKS
- Click Through: Destination URL to the landing page, where people can see further information about your project/product/company etc.
- Account tag: Your social media profile handle
Why choose this product?
- Considering that visual content is more engaging than text, this product serves as an engaging marketing strategy in one of the most popular social media platforms in the world
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
- Provide our global community with inspirational and educational content
Formats
- This product is available in two delivery formats: Feed and Non-Feed. Each format features distinct technical specifications and placement parameters.
- Feed posts are suitable for building renovation projects, exterior product applications (e.g. solar panels, facades, rooftops), architecture competitions or university application calls
- Non-feed posts are suitable for interior design projects, furniture and lighting brands, wall and flooring materials, residential or hospitality interiors, software companies
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
