Instagram Story - Quiz
An engaging set of visuals that redirect our global Instagram Community to visit your website, and gives them the chance to test their knowledge, discover your content, and stay up to date with all your new projects and innovations in a quick and interactive way.
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Emphasize specific elements with a blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Balance color saturation, tonality, exposure, and brightness.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product.
- Focus: Avoid featuring unnecessary objects or faces of people.
- Visibility and Legibility: Text and question box should overlay clearly over image/video
TECHNICAL REQUIREMENTS
- Quantity: 1-2 high-resolution images or short videos (up to 30 seconds).
- Aspect ratio: Vertical Format (1080 x 1920 pixels)
- File size: Maximum 30 MB.
- File type: JPG, PNG or MP4.
- File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
Text
- Provide the text that you want to accompany the story. Please limit the text to 20 words
- The text should strictly be in English
- Include the name of the product, project, competition or event
- If applicable, name of audio and artist used in story
TONE OF VOICE
- Since most of our speakers come from all over the world, use conversational and simple language to ensure that everyone understands
- Avoid overly commercial, sales-oriented sentences.
- Do not include vague/abstract sentences, or too general and biased language.
- Text should be written in third person
- The shorter the text, the better - consider that the average user attention span on Instagram is short, and available space for questions and answers is limited
- For a positive user experience, the redirect URL (swipe-up) should be directly related to the information provided in the story
BOOST
- Geotargeting: You can select worldwide, specific regions or countries based on where your target audience is located.
LINKS
- Accounts that need to be tagged
- Click-through URL(s)
Why choose this product?
- Considering that visual content is more engaging than text and stories last only 24 hours, this product serves as a simple yet effective engaging marketing strategy in one of the most popular social media platforms in the world
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
- Benefit from Instagram’s plug-ins and create interactive content that drives traffic to your website
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
Examples
