Instagram Story - Slide
A short, engaging clip that redirects our global Instagram Community to visit your website, and gives them the chance to discover your content and stay up to date with all your new projects and innovations in a quick and interactive way
summary of data requirements
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Highlight product or design details with shallow depth of field meaning, sharp focus on key elements of the product/project with a softly blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Make sure the product is well-lit so it's easy to see clearly.
- Colors: The colors in the photo should look natural not too dull or too bright.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product.
- Focus: Avoid unnecessary objects or visible human faces that distract from the subject.
- Visibility and Legibility: Text should overlay clearly over image/video.
- Space: Please leave space for click through sticker
visual guidance
- Visuals: Select a clear, high-quality video or 1-2 photos that present your product or project in the best possible light.
- Link to your website: Share the direct web address where people can learn more or shop.
- Profile name: Include your Instagram handle (like @yourbrand).
- Boost geo-targeting: Mention the cities or countries you want to reach, so the right people see your content.
TECHNICAL REQUIREMENTS
- Quantity: 1-2 high-resolution images or short videos (up to 30 seconds).
- Aspect ratio: Vertical Format (1080 x 1920 pixels).
- File size: Maximum 30 MB.
- File type: JPG, PNG or MP4.
- File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
Text
- Language: British English.
- Length: If needed, provide the text that you want to accompany the story . Maximum 20 words.
- Format: Word or RTF documents.If applicable, name of audio and artist used in post
TONE OF VOICE
- Start with a catchy headline in the very first sentence to grab attention.
- Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you"(second person).
- Keep the language simple and conversational so it feels natural and easy to understand.
- Avoid making the text sound too promotional, sales-focused, or pushy.
- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
BOOST
- Boost Geotargeting:
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- You also have an option to target Worldwide audience.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.
LINKS
- Click Through: Destination URL to the landing page, where people can see further information about your project/product/company etc.
- Account tag: Your social media profile handle
Why choose this product?
- Considering that visual content is more engaging than text and stories last only 24 hours, this product serves as a simple yet effective engaging marketing strategy in one of the most popular social media platforms in the world
- Reach a global community of architects and designers of diverse backgrounds and demographics and raise awareness of your project/brand
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
Examples
