LinkedIn Single Media Link Post
A range of LinkedIn post formats, including single image or video posts on our global LinkedIn community’s feeds, as well as non-feed posts that aim to introduce, inspire, and educate our community about new architecture projects, urban installations, materials and finishes, interior designs, events, and competitions, to name a few.
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts. Avoid interview videos as our audience only engages with faces if they are world-renowned architects - cases where interviews do well is when they are supported with a lot of visuals.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Emphasize specific elements with a blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Balance color saturation, tonality, exposure, and brightness.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images. The video should be without letter or pillar boxing.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product. Start the video with a captivating hook to immediately grab the viewer's attention. This could be a bold statement or a visually engaging scene.
- Focus: Avoid featuring unnecessary objects or faces of people.
TECHNICAL REQUIREMENTS
- Quantity: 1 high resolution image or video
- Image Aspect ratio: Square [1:1 or 1080 x 1080] or Landscape [1200 x 627 pixels].
- Video Aspect ratio: 16:9 [1920 x 1080]
- Image File type: JPG or PNG
- Video File type: MP4 or MOV files. GIF is not supported.
- Resolution: High Resolution
- Video File Size: 4 GB max.
- Video Duration: Recommended max. 3 mins
- Note: Videos in squared and vertical format are accepted by Linkedin but will only be served to mobile devices that support a vertical video format. For these reasons, we prefer all videos for LinkedIn to be in the landscape format.
Text
- Provide the caption and hashtags that you want to accompany the post. Please limit the caption to 200 words and 5 hashtags maximum.
- The caption should strictly be in English
- For non-feed posts, you can provide a caption in any language, except English
- If applicable, name of audio and artist used in post
TONE OF VOICE
- Since most of our speakers come from all over the world, use conversational and simple language to ensure that everyone understands.
- Begin your caption with a strong elevator pitch
- Avoid overly commercial, sales-oriented sentences.
- Do not include vague/abstract sentences, or too general and biased language.
- Captions should be written in third person.
BOOST
- Geotargeting: You can select worldwide, specific regions or countries based on where your target audience is located.
LINKS
- Accounts that need to be tagged
- Click-through URL(s)
Why choose this product?
- Reach and build a network with a global community of architects and designers of diverse backgrounds and demographics
- Publish inspirational and educational content on one of the most business-focused social media platform
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
