LinkedIn Single Media Image / Video Post
A range of LinkedIn post formats, including single image or video posts on our global LinkedIn community’s feeds, as well as non-feed posts that aim to introduce, inspire, and educate our community about new architecture projects, urban installations, materials and finishes, interior designs, events, and competitions, to name a few.
SUMMARY OF DATA REQUIREMENTS
- Amount: 1 video or photo in hight quality. In case of Non-feed placement, you can provide up to 5 images for carousel. Choose clear, high-quality images that show your event in the best way.
- Click Through: Destination URL to the landing page of the event, where people can see further information about it, RSVP, or buy tickets.
- Account tag: Your social media profile handle.
- Geo taregting: Mention the cities or countries you want to reach, so the right people see your content.
visual guidance
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Highlight product or design details with shallow depth of field meaning, sharp focus on key elements of the product/project with a softly blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Make sure the product is well-lit so it's easy to see clearly.
- Colors: The colors in the photo should look natural not too dull or too bright.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product.
- Focus: Avoid unnecessary objects or visible human faces that distract from the subject.
TECHNICAL REQUIREMENTS
- Quantity: 1 high resolution image or video. In case of Non-feed placement you can provide the carousel images (up to 5 images).
- Image Aspect ratio: Square (1:1 or 1080 x 1080) or Landscape (1200 x 627 pixels).
- Video Aspect ratio: 16:9 (1920 x 1080)
- Image File type: JPG or PNG .
- Video File type: MP4 or MOV files. GIF is not supported.
- Resolution: High Resolution
- Video File Size: 4 GB max.
- Video Duration: Recommended max. 3 mins.
- Note: Videos in squared and vertical format are accepted by Linkedin but will only be served to mobile devices that support a vertical video format. For these reasons, we prefer all videos for LinkedIn to be in the landscape format.
Text
- Language: British English. For non-fee posts you can provide caption in any language.
- Description: You can write up to 200 words (including spaces and hashtags). Make sure to include the company name.
- Keywords: Use words in the title and description that people might type when searching on Pinterest
- Hashtags: Max 5 hashtags
TONE OF VOICE
- Start with a catchy headline in the very first sentence to grab attention.-
- Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
- Keep the language simple and conversational so it feels natural and easy to understand.
- Avoid making the text sound too promotional, sales-focused, or pushy.
- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
BOOST
- Geotargeting: You can select worldwide, specific regions or countries based on where your target audience is located.
LINKS
- Accounts that need to be tagged
- Click-through URL(s)
Why choose this product?
- Reach and build a network with a global community of architects and designers of diverse backgrounds and demographics
- Publish inspirational and educational content on one of the most business-focused social media platform
FORMATS
- This product is available in two delivery formats: Feed and Non-Feed.
- Feed Format: Supports a single photo or video and must be in English.
- Non-Feed Format: Allows multiple carousel images as well as single image or video, and can be in any language that matches the target audience. Recommended for event announcements or competition entries that require multiple imagery, as well as the content that is written in languages other than English.
Delivery
- Content should be sent in full at least 15 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
