Pinterest Carousel Post
SUMMARY OF DATA REQUIREMENTS
- Amount: 1 to 5 good-quality images: Choose clear, high-quality images that show your page in the best way.
- Text:
- Title of the pin (the post)
- Primary text describing the product/project further
- Title of the pin (the post)
- Click throught: Destination URL to the landing page of the client, where people can see further information about the project that is being promoted and find more information
- Account tag:Your Pinterest profile handle (if available).
- Geo targeting: Mention the cities or countries you want to reach, so the right people see your content.
vISUAL GUIDANCE
- Context: Visuals should be strictly within an architectural context, relatable and inspirational to architects, students, professors, engineers, designers, manufacturers, and design enthusiasts.
- Angle: Images should be taken from a correct elevation or top view. Avoid irregular angles or low perspectives.
- Detailed shots: Highlight product or design details with shallow depth of field meaning, sharp focus on key elements of the product/project with a softly blurred background.
- Quality: Adjust image exposure and lighting (avoid dark images unless the product itself is dark). Make sure the product is well-lit so it's easy to see clearly.
- Colors: The colors in the photo should look natural not too dull or too bright.
- Background: Avoid using PNG shots with a white background. Use natural elements like greenery and landscapes to enhance images.
- Storytelling: Use visual storytelling by including images of the product in use, production process shots, and visuals that convey the mission or idea behind the product.
- Focus: Avoid unnecessary objects or visible human faces that distract from the subject.
- Visibility and Legibility: Text should overlay clearly over image/video
- Space: Please leave space for click through sticker
TECHNICAL REQUIREMENTS
- Quantity: 1 to 5 high-resolution images.
- Aspect ratio: 2:3 or 9:16. Note: All images should maintain the same proportions, either 2:3 or 9:16 (Please do not send the mixed imagery Ex: some photo in portrait format and some in landscape. Keep it consistent) .
- File type: JPG, PNG or MP4.
- Resolution: Minimum 1000 x 1500 pixels.
- File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg). "
text
- Language: British English.
- Title: Keep the title short—no more than 100 characters (including spaces).
- Description: You can write up to 400 characters (including spaces and hashtags). Make sure to include the company name.
- Keywords: Use words in the title and description that people might type when searching on Pinterest.
- Hashtags: May 10 hashtags.
- File Format: Save everything in a Word document or RTF file.
TONE OF VOICE
- Start with a catchy headline in the very first sentence to grab attention.
- Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
- Keep the language simple and conversational so it feels natural and easy to understand.- Avoid making the text sound too promotional, sales-focused, or pushy.
- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
BOOST
- Geotargeting: You have the option to target audiences globally, by specific regions, countries, cities, or within a defined radius around particular locations. It is advisable to focus on areas where the brand is actively present, rather than targeting a broad worldwide audience that may not be relevant. While this approach might result in a smaller overall reach, it typically leads to a higher click-through rate—meaning more engaged and interested users—prioritizing quality over quantity.
LINK
- Click Through: Destination URL to the landing page, where people can see further information about your project/product/company etc.
- Account tag: Your social media profile handle
Delivery of data
- Please send your deliverables in full at least 10 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
- The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
- All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.
