5 to 10 high resolution images (the final 5 will be chosen by ArchDaily)
Aspect ratio: 2:3 (or croppable to 2:3). Portrait format is preferrable for Pinterest.
Size: min. 1000 pixels - max. 1500 pixels
File type: JPG or PNG
File size: 10 MB max
Final formatting (including CTA) made by ArchDaily to align with each social media platform’s specs
Guidelines for professional photography: The image angle should be aligned with the product to display it in the correct elevation or from a top view. Avoid irregular angles taken from a low perspective. Detailed shots should emphasize the specific elements with a blurred background. Adjust image exposure and lighting (avoid dark images unless the product itself is dark), and balance color saturation and tonality. Images should showcase the product within its context or with people using it – avoid using PNG shots with a white background. Images are enhanced when complemented with natural elements such as greenery and landscapes, among others
Links
Your Pinterest profile
1 to 5 redirect links related to the featured project/product with low loading time (no homepages)
Important: each image slide requires its own destination URL, which can be the same for all slides or different for each slide
Text
Title: 100 characters min. (including spaces). Only the first 40 characters will be shown in the Pin preview. The title will be shown on your carousel's first slide
Text: 400 characters max. (including spaces and hashtags)
Product references: up to 2 products (product name + short teaser with max. 10 words)
Up to 27 hashtags (search terms with a prefixed number sign #) including your company name
All texts should be delivered as a Word document, RTF or Google doc
Please also specify the country you would like to geotarget with the boost
Guidelines for an informative, concise text: The title should be brief and easily understandable. The description text should be written in a conversational style, using simple English, as not all of our followers are native English speakers. Avoid using marketing or sales language. Maintaining our platform's credibility is one of our top priorities, so the way we describe the product should reflect that
GRAPHIC DESIGN
It is preferable that the images do not contain any text, especially the featured image. However, if text is present in the image, the font, image style, and graphic layout should be consistent with the ArchDaily brand. We adhere to a highly minimal and structured aesthetic in which photography is emphasized and accompanied by dark-colored text on a white background.
Delivery of data
Please send your deliverables in full at least 10 days before your post’s planned publication date (via a file-hosting service, link, email etc.)
The non-delivery of required deliverables may prevent or postpone the publication of your post. Should this be the case, claims for a refund or a waiver of costs cannot be made
CopyRight
All copyright issues regarding images, videos, music, and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.