Specs

//     Fair Marketing – 60 Seconds Design Display Reel

60 Seconds Design Display Reel

An immersive 60-second video that offers exclusive, in-depth access to your brand/product, created and produced by DAAily Platforms.

GENERAL DESCRIPTION

  • Filming location: Event / Fair booth 
  • Duration: 60 seconds
  • Format: Vertical 9:16 (1080 x 1920) 
  • Platforms: Instagram Reels & Youtube Shorts 
  • Language: English 
  • Boosts: Video Views & Reach

HOW WILL THE VIDEO BE PRODUCED?

BEFORE FAIRS

  • DAAily Editors will ask you to answer a few questions regarding the product/brand on display. 
  • Keep in mind that since the video is only 60 seconds long, the answers need to be concise and straight to the point. The answers you have provided will then be generated as voice overs of the video, and considered as guides to the storytelling and framework of the video, defining what needs to be filmed on site.

WHAT YOU NEED TO PROVIDE BEFORE THE FAIR

  • Answer the three questions provided by the Social Media team in third person. The questions will be related to:
  1. General introduction of designer, brand, product, and fair
  2. Inspiration behind the product/brand
  3. Key features of product/brand 
  • The Caption and hashtags that you want to accompany the Reel. Please limit the caption to 50 words and 5 hashtags maximum.
  • Accounts that need to be tagged on Instagram and Youtube
  • Define the geographic targeting for the paid promotion. You can select worldwide, specific regions or countries based on where your target audience is located.
  • Click-through URL 
  • Logo of brand in PNG format (please provide variations of logo if available) 
  • Additional footage (particularly PNGs, technical, and studio videos and images, as well as process and inspiration footage in high resolution)
  • If you wish to elaborate or focus on certain aspects of the product, this should be mentioned in the responses of the question document, so the editor is aware of the visual narrative and what to focus on.

HELPFUL TIPS

  • Since most of our speakers come from all over the world, use conversational and simple language to ensure that everyone understands.
  • Avoid overly commercial, salesy sentences.
  • Do not include vague/abstract sentences, or too general and biased language.

WHAT HAPPENS DURING THE FAIR?

  • Video content will be filmed by us on site (fairs, events, etc.), corresponding to the answers provided by you in advance.

WHAT HAPPENS AFTER THE FAIR?

  • Once the Reel audio and video are ready, our editors will edit the final Reel. Keep in mind that the editor in charge will possibly cut from the answers depending on the length of the final video. 
  • The final video will be sent to you only once before publication. Exceptional edit requests to the video can only be performed once. Any feedback or comments should be sent within 24 hours and all in one email.

DELIVERY OF DATA

  • Questions & supplementary media requests will be sent by DAAily Editors to the designer/brand at least 10 working days before filming on site, and should be sent back to SM Editors at least 3 working days before the fair/event.
  • This product can only be offered at fairs where the social media team is confirmed to be on site. 
  • Answers not received on deadline will postpone the publication date. 
  • The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made. As soon as we have received your data, publication will follow within a predetermined period. 
  • In case the designers are taking time to send feedback and the designated platform is already booked with other paid content, videos will be published at a later date than agreed upon. Priority goes to pre-booked slots.

COPYRIGHT

  • All copyright issues regarding images and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.